Do You Know What’s In This Cupcake?

Whole Foods Challenge~ “Let’s Retake Our Plate’s!”

Courtesy of Whole Foods

Can you identify all of the ingredients in your favorite cupcake?

What do you know about the beef cattle that your burger came from? Is that salmon fillet from a wild-caught fish or farm-raised — and what does that mean for the planet? What does it mean for a tomato to be labeled organic, conventional or local? All of the questions and messages about food and where it comes from can be daunting, especially when you just want to get dinner on the table in a hurry. But your conscience tugs at you, saying: “What I eat matters. Not only for my health but for that of other people and the planet.”

You’re not alone. A lot of us feel this way. And you’re right: food choices do matter. What we put on our plates affects the world and its people every day. We cast a ballot with every bite. We vote with our food dollars for organic, for ethical trade, for planet-friendly, for whatever is important to us. The more we vote for better choices, the more change happens in the food industry and in the world.

Bottom line: what we eat matters. Yes, the small food choices we make every day can add up to big change. Yes, it requires more than swallowing thoughtless food conventions. Yes, it makes a difference.

In an unprecedented call to action, Whole Foods Market is issuing an Earth Month challenge to consumers called “Let’s Retake Our Plates!” To jumpstart awareness and change, the natural and organic grocer is rallying the nation to take charge of food choices with a nationwide film series launching this month. More than 100 films have been produced focusing on food issues and the U.S. food supply. Whole Food locations in Scottsdale, Tempe, and Phoenix will screen a variety of these films at Madcap Theatres for $5 benefitting the Phoenix Permaculture Guild. If you live in the Phoenix area make sure and make it to the following screening:

Food Inc. on April 22nd at 7PM

For more detailed screening information about Whole Foods Market’s “Let’s Retake Our Plates!” please visit

What if you don’t live on Phoenix? Visit the Whole Foods website. It will help educate you on a variety of food topics from Responsible Fish Farming to Respecting Farm Animals.

Thanks you Whole Foods for making a difference!

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