Comments on: Are You A Green Business? http://whosgreenaz.com/2010/01/10/are-you-a-green-business/ Your guide to green ideas, products and services in Southern Arizona Thu, 02 Feb 2012 17:42:07 -0700 hourly 1 http://wordpress.org/?v=3.1.4 By: R Mic hael Richmond http://whosgreenaz.com/2010/01/10/are-you-a-green-business/#comment-132 R Mic hael Richmond Sat, 30 Jan 2010 13:53:53 +0000 http://whosgreenaz.com/2010/01/29/are-you-a-green-business/#comment-132 Internet websites are the "Easy Green" process of paying a fee and filling a few forms to get the nicely done logo. This is fundamentally deceptive because there is no verification process besides self-reporting. You cannot validate what is not measured. The need to have a Green business certification audited is crucial to credibility in the marketplace. How can we tell the real environmentally committed companies to the ones all-too-willing to use greenwashing tactics and buy an Easy Green logo from an all-too-willing promoter? The only solution to the wide-spread green hype is audited certifications. Internet websites are the “Easy Green” process of paying a fee and filling a few forms to get the nicely done logo. This is fundamentally deceptive because there is no verification process besides self-reporting. You cannot validate what is not measured. The need to have a Green business certification audited is crucial to credibility in the marketplace.

How can we tell the real environmentally committed companies to the ones all-too-willing to use greenwashing tactics and buy an Easy Green logo from an all-too-willing promoter? The only solution to the wide-spread green hype is audited certifications.

]]>